5. Collection of general data and information
The hpm website and the mobile applications we offer, collect a range of general data and information each time they are called up by a person concerned or an automated system. This general data and information are stored in the log files of the server. We may record (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-pages which are accessed via an accessing system on our website, (5) the date and time the website was accessed, (6) an Internet Protocol address (IP address), (7) the Internet service providers of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our IT systems.
When using this general data and information, it does not draw any conclusions about the person concerned. Rather, this information is required to (1) correctly deliver the contents of our website, (2) optimise the contents of our website and the advertising for it, (3) ensure the permanent functionality of our IT systems and the technology on our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber-attack. This anonymously collected data and information is therefore evaluated by it statistically with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.
6. Contact possibility via the website
Our website contains information that enables quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a person concerned contacts us by email, the personal data transmitted by the person concerned will be automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller is stored for the purpose of processing or contacting the data subject. We will not disclose your information to third parties.
7. Routine erasure and blocking of personal data
hpm processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which hpm is subject to.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with legal requirements.
8. Rights of the data subject
You have the following rights towards us regarding your personal data:
- The right to be informed,
- The right to correction or deletion,
- The right to limitation of processing,
- The right to objection to processing,
- The right to data portability.
If you would like to assert one of the aforementioned rights, you can contact our data protection officer at any time.
You also have the right to file a complaint with a data protection supervisory authority concerning our processing of your personal data.
The data controller has integrated Google AdWords into this website. Google AdWords is an Internet advertising service that allows advertisers to run adverts in both Google and Google advertising network search engine results. Google AdWords allows an advertiser to pre-define certain keywords to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. On the Google Network, ads are distributed to thematically relevant websites using an automatic algorithm and using the previously defined keywords.
The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third parties and in the search engine results of the Google search engine and by displaying third-party advertising on our website. We do not display third-party advertising on our website.
If a person concerned reaches our website via a Google advertisement and uses a form provided there to contact hpm, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. Cookies have already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to check whether certain forms have been called up on our website. The conversion cookie enables both we and Google to track whether an individual who came to our site through an AdWords ad has made contact with the company.
The data and information collected through the use of the conversion cookie is used by Google to generate visit statistics for our website. We use these visit statistics to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the person concerned.
The conversion cookie stores personally identifiable information, such as the web pages visited by the person in question. Whenever you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.
The data subject can prevent cookies being set by our website at any time, as already described above, by using an appropriate setting of the Internet browser used and therefore permanently object to cookies being set. Setting the Internet browser used in this way would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programmes.
Furthermore, the person concerned has the possibility to object to interest-based advertising by Google. To do this, the person concerned must access the www.google.com/settings/ads link from each of the Internet browsers they use and make the required settings there.
10. Legal basis of processing
Art 6 I letter. a, GDPR serves our company as a legal basis for processing operations through which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case for example with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I letter b GDPR. The same applies to such processing processes that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I letter c GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured at our company and their name, age, health insurance data or other vital information had to be passed on to a doctor, a hospital or other third parties. The processing would then be based on Art. 6 I letter d GDPR. Ultimately, processing operations could be based on Art. 6 I letter f GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not take priority. We are allowed to carry out such processing procedures because they have been specifically mentioned by the European legislator. In this respect, a legitimate interest could be assumed if the person concerned is a customer of hpm (recital 47, sentence 2, GDPR).
11. The legitimate interests pursued by hpm or by a third party
Where the processing of personal data is based on Article 6 I letter f GDPR, our legitimate interest is to carry out our business for the well-being of all our employees and the shareholders.
12. Period for which the personal data will be stored
The criterion for the duration of the storage of personal data is the statutory retention period in question. After the deadline, the corresponding data will be routinely deleted if it is no longer required for fulfilling the contract or for initiating a contract.
13. Legal or contractual need to provide personal data
We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). In some cases, it may be necessary for a contract to be concluded if a data subject provides us with personal data which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data if our company enters into a contract with him/her. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before the data subject provides personal data, the data subject must contact our data protection team. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or required for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.
14. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.
15. Google Analytics
This website uses the "Google Analytics" service provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) offered to analyze users' website usage. The service uses "Cookies" – text files which are stored on your device. The information collected by the cookies is usually sent to a Google server in the US and stored there.
IP anonymization is used on this website. The IP address of users within the Member States of the EU and the European Economic Area will be reduced. This reduction eliminates the personal reference to your IP address. As part of the contract data agreement concluded between the website operators and Google Inc., Google uses the information collected to evaluate the use of the website and website activity and to provide services related to Internet use.
You have the option of preventing the storage of cookies on your device by making the appropriate settings in your browser. There is no guarantee that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.
Furthermore, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. The following link takes you to the appropriate plugin: https://tools.google.com/dlpage/gaoptout?hl=de
Find more information on Google Inc.'s data usage here: support.google.com/analytics/answer/6004245
16. Analysis by WiredMinds
Our website uses counting pixel technology provided by WiredMinds GmbH (www.wiredminds.de) to analyze visitor behavior. In connection with this, the IP address of the visitor is processed. The processing occurs only for the purpose of collecting company based information such as company name, for example. IP addresses of natural persons are excluded from any further processing by means of a whitelist. An IP address is not stored in LeadLab under any circumstances.
While processing data, it is our outmost interest to protect the rights of natural persons. Our interest in processing data is based on Article 6(1)(f) GDPR. At no time is it possible to draw conclusions from the collected data on an identifiable person.
WiredMinds GmbH uses this information to create anonymized usage profiles of the visit behavior on our website. Data obtained during this process is not used to personally identify visitors of our website.